Add adverts to blog posts
Add adverts to live blogs in two different ways:
Automatically: In the settings section of a blog, within Monetization, define when an advert automatically airs during a live blog. The LIVE BLOGGING tool offers advice as to which frequency is best — we suggest no fewer than six posts between adverts.
Manually: Editors can add adverts manually to a blog by taking the following actions:
Select Default Post in the Post Creation Area of your live blog.
Select Advertisement Post from the dropdown.
Select PUBLISH to add the advert to the blog.
Adding companion adverts to sponsored posts
In the Settings section of a blog, under the Monetization tab, select the Insert a companion ad after a sponsored post option. This instructs the front-end to render an advertisement after a blog post.
See Change the style of blog posts for more information about sponsored posts.
This is a useful option to adopt if you have a commercial deal that involves a partner sponsoring an action. For example, a goal in a football match, as you link both a sponsored post and a corresponding advert to the same partner.